A clear communicator and creative collaborator.
Delighted by design and focused on the fine points.
Accountable, accurate and appreciates alliteration.
My personal passion for studio art and graphic design lead me to a career in branding, digital media and creative content production where I have over 15 years of experience managing large-scale design, strategic communications, advertising and award-winning website projects from start to finish. I enjoy wearing many hats and have a collection of snapbacks to prove it. Whether it’s hiring, onboarding, and managing an array of talent and personalities, dealing with difficult client situations or shifting from building budgets and strategy recommendations at one moment to copywriting, art directing and managing photo shoots the next, I excel at juggling and executing with expertise. Feel free to check out my LinkedIn Profile and a few highlights below:
MEDIAMONKS
VP, Group Account Director
Currently I lead the agency’s second largest client partnership. I am responsible for a global team of 100+ creatives and producers to deliver pixel perfect campaign assets for one of the world’s largest and most innovative brands. Sorry – it’s confidential! I’ve scaled the team by over 200% in one year, hiring and onboarding over 80 full time employees and increased revenue by 500% since joining. I directly manage a team of 5-7 managers in addition to leading all financial and operational aspects of the Tier 1 client relationship.
CARBONE SMOLAN AGENCY
Account Director
Responsible for managing one of the agency's pillar client relationships across several multi-million dollar initiatives, including the design and implementation of a global recruiting campaign as well as the corporate website redesign and content development. Prior to Account Director, I spent more than three years I managed multiple projects simultaneously from start to finish, serving as the primary point of contact, and developed several long-term client relationships across industries, particularly luxury hospitality, financial services and educational initiatives.
WOLFF OLINS
Senior Account Manager
Working at global brand consultancy Wolff Olins taught me loads about strategy, research and presentation skills while still doing what I do best – delivering every aspect of a project on time, on brand and on budget. From proposal generation to implementation, I ensured both my clients and team members “enjoyed the ride.”
MONOCLE
Account Manager, North America
Joining a newly-launched premium international media brand was a challenge I warmly welcomed. My role involved conceptualizing, planning and executing custom advertising programs across our print, web and retail platforms for an expansive network of luxury brands. The position provided me with a wide array of opportunities from pitching concepts to CEOs across North America, organizing subscriber events, launching a pop-up store in Los Angeles and everything in-between in order to build exposure across the continent.
LAUREL & WOLF
Content Marketing Manager
As part of the in-house creative marketing team, I helped define and introduce this online interior design brand to the world. From brainstorming concepts to final asset development and deployment, we created integrated advertising campaigns to strategically accelerate social growth, brand awareness and client acquisition.
OTHER FUN FACTS
I literally took a juggling class in college before graduating magna cum laude from NYU with a degree in Communications. Outside the office, I love doing just that – being outside, traveling the globe and admiring street art along the way. My happy place is anywhere sunny along the coast, playing beach volleyball all morning, followed by a tasty Thai lunch combo with friends.
SOME OF MY FAVORITE CLIENTS & PROJECTS
Auberge Resorts – brand identity development
Baccarat Hotels & Resorts – brand development
Boston Consulting Group – corporate website redesign; global recruiting campaign design and implementation; content development and brand strategy
Canon USA – annual advertising campaign and promotional materials for Live Learning division
Gap Inc – brand development
Humana – client workshop/event design
Laurel & Wolf – advertising strategy, campaign concepts and development, photo shoots
Mandarin Oriental Hotel Group – website design, communications strategy, email templates, and gift design and production management to help launch a sub-brand for residence owners
Morgan Stanley – global recruiting campaign design and implementation, including photo shoot
Natural History Museum of Los Angeles – signage and way finding system design, production and installation
Nike – brand development for Active Schools; in-store and online advertisements; gift card design and strategy
Nissan – internal app design/development for HR department
1 Hotels & Residences – brand development
Shuttersong – brand identity and UI/UX for new app that blends sound with photography
SPE Certified – brand identity and website design
Travis Hansson – response website design for legendary art dealer
Tropicalia – brand identity development, website design/development, photo shoot with Rodney Smith, map renderings, book design/copywriting/production
Wildlife Conservation Society – research, brand strategy/architecture, brand manifesto, facilitating client workshops and board presentations at The Bronx Zoo
Winston & Strawn – award-winning website redesign for the international law firm
