Active kids do better. Not just better at sports, but better attendance, better grades, better future. Active Schools are being set up to offer kids those opportunities and tackle the destructive effects of childhood inactivity in the US. The movement helps teachers integrate more physical activity into the school day and engage their community with the cause.

I'm thrilled to have been involved in the development of the Active Schools brand by working with Nike to create a comprehensive visual toolkit. Additionally, we designed and crafted messaging for a special gift card that answers the age old question ‘what shall I get Dad this year?’. Give the gift that keeps kids moving.

Deliverable: brand identity, gift card design, tagline, in-store signage, website design, and banner ads. 

Involvement: art direction, copywriting and account management. 

Design: Wolff Olins
Senior Account Manager: Joey Eicher
Lead Designer: Calvin Waterman
Year: 2013

activeschools.org