Increasing the awareness of Canon's educational division that offers hands-on workshops and seminars across the country, coupled with free online resources for amateurs and pro photographers alike. 

Deliverables: annual campaigns (3x), brochures, postcards, print ads, web banner ads, eNewsletters, and tote bags.

Involvement: copywriting, art direction, production coordination, programming supervision, and project management.

Design: Carbone Smolan Agency
Project Manager: Joey Eicher
Lead Designer: Wendy Hu
Years: 2010-2013