The Boston Consulting Group is one of the world’s largest management consulting firms with a tradition of deep thinking and a 50-year legacy of making meaningful impact. They came to us at Carbone Smolan Agency looking to transform their brand and how people engage with their content. We overhauled design to reignite enthusiasm.
From a global recruiting campaign to client events to the website, our design transformation touched all aspects of the brand. We launched a crowdsourced photography initiative in partnership with EyeEm. We also developed a parametric art system that converts site content into visually arresting artwork.
Results: Doubled the time of engagement on .com site; Contributed to a nearly 4x increase in social traffic for redesigned microsites; Simplified content from 4,000 pages to 1,700 pages.
Projects: Brand Positioning & Messaging, Visual Toolkit, Digital Experience & Website Redesign, and Global Recruiting Campaigns.
Design: Carbone Smolan Agency (now “50,000feet Inc.”)
Account Director: Joey Eicher
Year: 2014-2015