Tropicalia is a one-of-a-kind destination created by Cisneros Real Estate. Comprising beachfront residences and hotels, including a Four Seasons Resort, Tropicalia occupies an unspoiled site of spectacular and diverse natural beauty on the Dominican Republic’s Bay of Samaná. Offering world-class architecture and a mix of adventure and leisure activities, Tropicalia brings together travelers from around the world in a setting that is relaxed and simple, yet elegant.
We designed the brand identity and created the vision and story for what this destination will one day become by crafting brand pillars, messaging, a bilingual voice and tone, and stunning photography from Rodney Smith used in a hardbound book and throughout the responsive website design.
Involvement: project/account manager for over 3 years, copywriting, art directing, casting coordination, photo shoot production management, website development oversight, printing coordination, etc.
Design: Carbone Smolan Agency
Project Manager: Joey Eicher
Lead Designer: Carla Miller
Photographer: Rodney Smith
Year: 2011-2013