Working with The Wildlife Conservation Society was a true privilege. They are relentlessly committed and have dedicated staff to sound science, measurable results, and pragmatic conservation in their zoos and aquarium in NYC and their field programs across the globe. We began with in-depth internal and external ethnographic research to build a strong strategy, brand architecture and inspiring brand manifesto which then served as the backbone for their newly redesigned logo and website. 

Deliverables: brand strategy, architecture and manifesto in conjunction with research, focus groups and board presentation materials

Involvement: project/account management, facilitated research/focus groups, copywriting, etc. 

Agency: Wolff Olins
Senior Account Manager: Joey Eicher
Lead Strategist: Angie Riley
Year: 2013-2014