“Drive Like An Animal” Campaign
As the account lead at Monks, I guided this first-of-its-kind AI-driven campaign from contract to delivery, aligning Progressive, Arnold, and Ninety6 around an ambitious vision—and an even more ambitious six-week timeline. Beyond the flagship :30 spot that aired during Monday Night Football, we delivered a full suite of :15 cutdowns and social assets, bringing in a director and AI artists, building entire digital worlds, and “casting” the animals, cars, and environments that defined this surreal, llama-led universe. I negotiated scope and budgets, managed legal and business affairs, set cross-agency workflows, and navigated stakeholder expectations while ensuring we met Progressive’s high standards for responsible AI use. By orchestrating creative, technical, and production teams across partners, we produced a polished, high-impact campaign in a fraction of the time and cost of a traditional shoot—without compromising craft, clarity, or charm.

Role: VP, Group Account Director
Production Agency: Monks
Creative Agency: Arnold
In-House Agency: Ninety6