An initiative to excite employees about the company's name change from Morgan Stanley Smith Barney to the all-encompassing Morgan Stanley.  

Deliverables: interior signage and hard-cover book.  
Involvement: production coordination and project management.

Campaign Concept/Design: The Martin Agency
Signage & Book Design: Carbone Smolan Agency
Production Vendor: Coloredge
Project Manger: Joey Eicher
Year: 2012