HOW IT WORKS VIDEO
Everyone wanted to know – what is Laurel & Wolf and how does it work? We set out to create a short and simple video to answer that question. I teamed up with the Director of Video/Photography to tackle this important project by delivering a video that can be used with any of our external audiences while ensuring it met the needs and approval of every internal department at the company.

Involvement: overarching strategic concept, script writing, scouting and art directing. 

Year: 2016

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CREATE YOUR HAPPY SPACE (:30 ad)
Intended for broadcast usage, this is the first video spot that we produced for Laurel & Wolf, which launched the Create Your Happy Space campaign/tagline for the brand. Our goal was to introduce our service by showcasing different groups of people enjoying their homes while highlighting a strong interior design aesthetic. 

Involvement: creative concept, casting, and production coordination. 

Year: 2016

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INSPIRATION SERIES VIDEOS
Aimed at attracting new audiences outside those interested in interior design, the Laurel & Wolf Inspiration Series video campaign was created to run as YouTube preroll and was targeted to be served only when our ads related directly to the types of content the viewer was watching: travel, baby, & food.

Involvement: overall concept and targeting strategy... plus a little hand modeling :)

Year: 2016