Laurel & Wolf believes that everyone deserves to live in a home as unique as they are. My idea was to launch a timely campaign during LGBT Pride Month to celebrate the diversity of our clients, designers, and all of their personal projects – we are Diverse By Design. 

The visual execution was created using existing imagery from previous design projects that align to create the LGBT Pride symbol while simultaneously utilizing Laurel & Wolf's new brand pattern. The photographs were selected for their use of color and the hues were enhanced for a stronger visual effect. 

The campaign ran across Facebook and Instagram with both paid ads and organic content. Additionally, engaging stickers were created and distributed during the Los Angeles Pride Parade to increase brand awareness in our local market and generate additional social content.  

Involvement: overall concept, strategy, photo selection, art direction, copywriting, campaign targeting and event coordination.

Year: 2016