In 2008, Monocle set out to expand its brand beyond the printed magazine by launching a weekly audio bulletin available online and via iTunes. The Monocle Weekly, initially sponsored by BlackBerry, has since expanded into an around-the-clock radio broadcast called M24.

Involvement: secured sponsoring partner and managed executions (series of print advertorials and digital integration).

Design: Monocle
Client: BlackBerry
Account Manager: Joey Eicher

Year: 2008-2009