The brief was simple: create your first Laurel & Wolf campaign in January 2016.  The concept behind the #31Resolutions campaign was to publish a single image post on Facebook and Instagram every day that included a different New Year's resolution. All posts directed traffic to the #31Resolutions landing page which showcased the collective of posts. Giving the tight timing and budgets, we used pre-existing images and supplemented them with a few new images captured during a one-day photo shoot.

Results: Throughout January 2016, Facebook fans increased by over 9,000 members. Instagram followers increased 177% by gaining 1,150 followers in the month of January and engagements increased by 27%. The website landing page received nearly 13k page views, with 950 sessions and a 21% sign up rate.  

Involvement: concept, strategy, layout design direction, photo shoot coordination, art direction, copywriting and publishing. 

Year: 2016