Attracting talent through authenticity.

Now competing for talent with perks-happy technology firms like Google and Facebook, Morgan Stanley needed to redefine how they recruit. Looking closely at what a career at Morgan Stanley means, we created campaigns that connect the aspirations of recruits to the opportunities within the firm. Featuring scaled-up, authentic photography and engaging language, recruits can visualize the potential that comes with a career at Morgan Stanley.

Deliverables: campaign development, brochures, posters, and print ads. 

Involvement: tagline development, copywriting, art direction, photo shoot coordination, web design consultation and project management.

Design: Carbone Smolan Agency
Project Manager: Joey Eicher
Lead Designer: Amy Wang
Photographer: Seth Smoot
Year: 2011